On Africa’s Digital Markets
In everyday French, Aperçu /ˌapɛːˈsjuː/, is the past participle of the verb “apercevoir” (“to perceive” or “to comprehend”), which in turn comes from Latin “percipere” (“to perceive”).
But for our clients, the Aperçu Group is who you want to talk to when you need a reliable pair of lenses to cut through the fog of private tech startups and IT businesses in emerging markets, to discover value.
We’re a collective of researchers, economists, entrepreneurs and data wranglers learning and sharing knowledge on how digital economies work and shape emerging markets. As a trusted advisory and digital operating partner, we run a research and product lab curating insights on how markets, policy and people in emerging interact with digital systems and businesses.
Aperçu Research
Aperçu Research serves business leaders as well as institutional and private fund managers, with tailored and/or custom private‑technology equity research, industry deep dives, and strategic advisory.
We combine rigorous financial analysis, proprietary data gathering and on‑the‑ground insights to produce actionable company valuations, market sizing, competitive landscapes and scenario models. Our primary expert and market (customer profile) interviews help inform growth roadmaps for founders and investment theses for investors.
Aperçu Labs
Aperçu Labs is our skunk works R&D engine for cutting edge information tools and data platforms.
Current labwork:
trendsaf, an open-core data aggregation and transformation tool. At trendsaf, we’re test-making Africa’s largest open-core set of collaborative data tools plus modern tech infrastructure.
Our guiding question? What if you could combine public and private market data with market platforms to enable trade discovery and transacting across Africa?
Aperçu Professional Services
Our senior operating partners deliver specialist operational advisory for high‑growth African startups to accelerate market entry, GTM strategy, digital‑ops enablement, investor readiness and pricing intelligence.
We design and implement structured, and outcome‑driven sprints to deliver on clear KPIs through vetted playbooks, SOPs and hands‑on workshops.
The goal is simple—to embed and/or improve capabilities in your team—with local expertise and venture‑speed execution without the cost and inertia of large consultancies.
Find us
Phone: +44 7723 617979
Email: hello@apercu.pro
Africa office:
1 KN 78 St, Kigali
Rwanda
Registered office:
71-75 Shelton Street, Covent Garden, London,
United Kingdom, WC2H 9JQ