01
Tuje
Give every customer a reason to come back. Tuje helps small businesses know their customers, reward loyalty and turn everyday sales into lasting relationships.
The innovation unit of Aperçu
Build the
difficult
thing first.
We explore, build and test products that make African markets easier to understand and businesses easier to run.
See whatwe’re building↓
Why Labs exists
Some of the tools we need
do not exist yet.
So we build them.
01 / Curiosity with a deadline
Aperçu Labs turns close observation into working experiments. We start with a real problem, test the hardest assumption early and follow the evidence.
Our operating principle
The monkey
before the pedestal.
If the difficult part cannot work, the rest does not matter. We test the core behaviour before investing in the polished infrastructure around it.
Useful evidence over impressive scaffolding.
Current projects
Ideas in
motion.
02
Signal
Institutional-quality equity intelligence that helps investors see African companies and markets with greater clarity.
↗
03
Trendsaf
An open-core data platform for aggregating and transforming African market intelligence at scale.
↗
The life of an idea
01
Observe
Find a problem worth solving.
02
Test
Attack the hardest assumption.
03
Build
Put it in the hands of real users.
04
Graduate
Give repeatable products room to grow.
We are interested in the problems hiding in plain sight.
Tell us what you see ↗